Quite literally hailing from a London plant and flower dynasty - their grandfather was a Dutch flower merchant and nursery owner, and their mother the celebrated horticulturalist and author Fran Bailey - Maddie and Alice Bailey head up Forest London, a cult plant and homewares shop with two sites in South London, along with a flower shop. With a lifelong and in-depth knowledge of house plants, the sisters sell anything from the Insta-ubiquitous Monstera to the kinds of cacti that the ever-growing plant-nerd community hunt high and low for.
They frequently appear at plant and horticultural shows and events, and work closely with the RHS to help the institution gain more of presence in the house plant industry, recently winning a silver medal at the RHS Tatton Park show. Forest also have a stand at Chelsea Flower Show, and will be selling their plants at Hampton Court from Summer 2020. Alice and Maddie also style green spaces for commercial clients such as the BRIT Awards, and have an Instagram following of 31,000. In their own words, they strive to learn something new about plants every day - and the scope for that is limitless.